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THE BRADLEY CENTERMap courtesy of Yahoo! Maps.
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GETTING TO THE BRADLEY CENTERFrom the North: Take I-43 South to Hwy. 145 East, which (I believe) should be labelled "McKinley / Fond du Lac Avenue". The ramp no longer goes across the Milwaukee River to the East Side, but instead ends at 6th Street. Turn right at the exit on 6th Street, then turn left onto Juneau Avenue. Go down two blocks to Fourth Street and turn right; The Bradley Center will be on your right by the first stoplight (Highland Avenue). Another route would be to take I-43 South to the North Avenue exit (73C). Instead of going left or right on North Avenue, head Southeast across the freeway and down Halyard Street to 6th Street. Go eight blocks South to Juneau Avenue. If you want to park in the Bradley Center parking structure, head South to Kilbourn, turn left, go down to 4th Street under the Midwest Airlines Center underpass, turn left, turn left again onto Kilbourn, then right on 6th back up to the entrance to the ramp North of State. Otherwise, take a left on Juneau, then a right on 4th Street. The BC will be on your right.
From the South:
From the West:
From the East:
From the Lake Express:
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PARKING GARAGES:
I have to put a plug in for Lloyd's Parking, which operates off of Highland between the Highland Ramp and the Have A Nice Day Cafe. He's usually cheap, it's a lot easier to get out of his lot than the Highland Ramp, and he's a nice guy, too. His lot does fill up quickly, though. There are two other lots, one on each side of the Historic Turner Restaurant (Q on the Map), but both are usually filled early. The one on the corner of 4th and State is also usually reserved for Journal Sentinel employees. The skywalks from the Midwest Airlines Wisconsin Center to the Grand Avenue Mall go through the Reuss Federal Plaza. The skywalk does NOT connect the Midwest Airlines Center to the Bradley Center (the skywalk ends on the corner of 4th and Kilbourn), so you have to "get off the skywalk" at the Hyatt Regency's main lobby. The Hyatt/Federal Ramp might be a bit closer (and tends to be cheaper), but the advantage with the Grand Avenue is their "Park All Day" specials that they have. That gets cancelled out, though, when you realize the Grand Avenue closes at 7:00 pm on weekdays, 6:00 pm on Saturday and 5:00 on Sunday. There is also the problem of going through the Federal Building (there are now metal detectors and guards at both entrances to the skywalk, 24/7). There used to be several parking lots under the Park Freeway, but most have been closed due its demolition. There are the lots over on North Water Street, if you're looking to hit the bars afterwards; some of these are private lots, so watch where you park. The Marcus Center structure is accesible by the pedestrian bridge over the Milwaukee River at Highland - which can be a rather chilly walk in mid-winter.
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GUIDE TO PLACES ON THE MAPNOTE: The lineup listed is subject to change. Call ahead to verify locations.
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SEATING CHART
GUIDE TO THE SEATING CHART:Ticket prices have changed in the past years; I would suggest going directly to the Admirals website for exact ticket prices for exact sections. Though I've said in years past that there are no bad seats for hockey in the BC, I was wrong. The upper rows of the BC's upper deck are, because of the new Jumbotron, obstructed view seats. From the seats in sections 409-413 and 431-435, you probably won't be able to see the entire rink. Also, be warned that the last row of sections 409, 413, 431 and 435 are as far away from the action as you can get - period. Also, the stairs going up are extremely steep (my wife hates sitting up in these seats). This isn't the primary reason why the Admirals don't sell tickets for these seats until the entire lower bowl is filled (that's because the Admirals rarely sell out the lower bowl); but it is something to keep in mind. A warning about section 205, the section to the right of the State Street side goal: Out of town fans would do well to avoid sitting in this general area, as it is the home of many rowdy Admiral hockey season ticket holders ("The Goalie is a GREAT BIG SIEVE!", "NUTS and BOLTS!" "I'm BLIND, I'm DEAF, I wanna be A REF!" are frequently heard from this general locale). The group isn't as fanatical as it was in years past, but they're still vocal enough to be heard throughout the Center.
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